Vandana Jain

Born: Jamaica, New York
Lives: Brooklyn, New York

I am interested in the ability of a symbol to communicate information. Though symbols are formally abstract, the meanings we attach to them take away their anonymity, and make them figurative. It is this point between the abstract and the narrative, i.e. the semiotic, which drives my work.

For the last several years, I have focused on the iconography of corporate logos. Though these icons occupy a primary place in the symbolic language of our times, we have no right to them. My work attempts to create new and unintended meanings for these symbols, through the use of handiwork, rearrangement and ornament.

Recently I have also started incorporating the iconography of the sacred. The gold and cardboard haloes are signs showing individual imaginings of the universe, parlayed through various tropes of design and iconography. Heavily influenced by Byzantine icons and Buddhist mandalas, the “haloes” are eclipsed by geometric shapes, which function as non-denominational stand-ins for the figure.

Two directions, the ironic and subversive mis-use of logos and a restatement of the spiritual aim to accomplish the same thing: a re-examination of our everyday life through our contemporary symbolic language


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