Monika Sziladi

[Untitled (Fruits and Cake), 2010]

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Untitled (Fruits and Cake), 2010

2010, 41" x 20"

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I am interested in how society and human behavior are becoming simultaneously tribalized and atomized amidst the ever increasing noise of mass (over)communication, digital media, and electronic hand-held devices. My photographs are panoramic fictions that seduce the viewer into exploring observations I draw directly from the world - a process possibly similar to both caricaturing and reinvention. They are digital collages constructed from images that I shoot at public relations, networking events and at meet-ups of subcultures that were formed and/or are operating as a result of social connectivity on the Internet. Compositing the source photos heightens the intra-group dynamics and throws off the viewer's ability to find a primary point-of-view, thus generating an underlying disruption: the participants, while appearing connected within a social network, also appear atomized in a contrived pose or uncertain gesture.

My investigation is based on the idea that consumer culture influences the construction of personality. American commerce - now worldwide - seems to offer broad opportunities for individuals to re-describe themselves while, through media imagery, proposes set categories to simulate. It seems that the popular media, advertising and the ubiquity of handheld electronic devices (many containing cameras and access to external realities via wireless internet) now dictate behaviors and create stereotypes for society at large, similarly to how powerful institutions used to do in the past - marriage, family, class, school, religious code, etc. While mass media is a young institution - if it can be called as such - it is old and powerful enough to have influenced at least one generation from birth all over the world. In the current age of reality TV shows, seamless product placements, celebrity endorsements, and online social identities, we enter a phase in which the distinction between mediatized and non-mediatized behavior becomes increasingly blurry: the two categories form a behavioral feedback loop between each other that is becoming ever noisier.

While we detect and possibly lament the effects of vapid media imagery on human behavior, it is also important to consider that the possibility for individuals to be influenced by certain types of behavior - whether inspired by media or any other cultural traditions - may very well have liberating effects; it provides tools for creative self-transformation, re-description and escape from suffocating and overly staid institutions and stereotypes.

Artworks by Monika Sziladi

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