Hyounsang Yoo

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Spam, 2013

inkjet print, 24" x 36"

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Spam was discovered in the United States in 1937, in the aftermath of World War II. In South Korea, Spam is a popular household food, oftentimes served as a side dish to rice. However the Spam products currently being sold in Korea are of better quality ingredients than other countries such as the U.S. Spam first entered Korean popularity when it was smuggled and leaked from U.S. Army bases during and after the Korean War. As Korea has developed so has the product and its presence. Currently, Spam not only tastes differently in Korea, but also seen as a luxury product for common households. The different histories and identities of Spam in these two countries have brought me to question what Spam means to individuals from different cultures. Thus, Spam serves as a metaphor of cultural contexts and transitions.

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